Research and Data

Savor local gastronomic offerings, have sustainable local experiences, regenerate body and mind and treat yourself to holidays even out of season: these are some of the travel trends in 2024 What are the travel trends in 2024? The answer comes from Barceló Hotel Group. The Spanish hotel chain has in fact conducted a survey through its social channels. More than 8,700 people from 20 countries participated in the survey. The main findings of the research? 76% declared that they attach great importance to the gastronomic offer and 52% consider the wellness offer to be very important. For 26% of those...

Federalberghi Veneto and the consultancy firm Sociometria present the first “Report on Overtourism” to the public. The survey, carried out with the contribution of Teamwork and Cherry Bank, sheds scientific light for the first time on the phenomenon that risks negatively impacting the Italian tourism sector   The first “Report on Overtourism” was commissioned by Federalberghi Veneto to Sociometrics, a consultancy company directed by Antonio Preiti. And with the contribution of Teamwork and Cherry Bank. The study on the phenomenon of overtourism, analyzed for the first time in a more systematic way and with the help of specific indicators, has...

The main travel habits of Italians emerge from a research commissioned by Hilton. They will travel even more in 2024, driven by the discovery of new places and the search for unique events. And the Italians are ahead of the game. In fact, almost half plan their holidays 2 to 6 months before the trip What will be the travel habits of Italians? This was revealed in Hilton’s 2024 Travel Trend Report. According to the global study that analyzes the evolution of travellers’ habits and interests in 2024, Italians plan to travel more, explore new destinations and experiences and consider...

The BIT Observatory conducted a meta analysis on some of the most recent sector data. It has also integrated it with a qualitative survey derived from constant dialogue with its stakeholders. Evidence indicates that in 2023 Italians are willing to devote more money to travel   According to the elaborations of the BIT Observatory on data from Compass (Mediobanca Group), in 2023 the budget that Italian families intend to allocate to travel will grow to almost two thousand euros (1,930, to be precise). So with an increase of 482 euros compared to 2022. But more than a third of Italians (36%)...

The research of the Digital Innovation in Tourism Observatory of the Milan Polytechnic carried out with the support of the Club del Sole shows the recovery of the travel segment and an increasingly marked interest in outdoor tourism. The combination of comfort and nature is an essential condition for the tourist, who is increasingly oriented towards digitalisation What are the new trends related to the behavior and needs of travellers? The answers come from the Research of the Digital Innovation in Tourism Observatory of the Milan Polytechnic carried out with the support of the Club del Sole, the Italian leader...

Authentic travel and working holidays and wellness are the travel trends of the year that has just begun. To say it is a research on trends carried out by Marriott Bonvoy. In 2023, travelers will spend more overall and thanks to hybrid work, millions of people will work on vacation to avoid taking holidays   The year has just begun but what will be the travel trends of this 2023? The answer comes from the research on 2023 travel trends carried out by Marriott Bonvoy. In fact, Marriott International‘s travel program analyzed the travel plans of 14,000 travelers in Europe...

On the occasion of the celebration of the thirtieth anniversary at the Salone delle Fontane in Rome, the Bilateral Tourism Authority of Lazio presented the data on employment in the pre and post pandemic sector and those relating to the flows of tourism market in Rome and its province in 2022 What is the trend of tourism in Rome? And of the job supply-demand meeting in the sector following the Covid? The study presented at the Salone delle Fontane in Rome by Ente Bilaterale Turismo del Lazio, the unitary and joint body made up of all the employers’ associations in...

As part of its first report “Hospitality 2023: green technologies in hotels”, VDA-Telkonet conducted an international survey involving 100 Italian hotel facilities. Objective? Outlining the hospitality paradigm of the future VDA-Telkonet, a global group that provides technological solutions for the hospitality market, has conducted a survey which shows that hoteliers invest in technology because they consider it a valid ally for optimizing the management of the structures. The benefits it brings are 2: cost savings and guest satisfaction. But let’s see in more detail the results of the first report “Hospitality 2023: green technologies in hotels“. The first question upstream...

Italy is one of the most sought after destinations by foreign tourists for summer holidays. The most popular regions are above all those of Central Italy and the areas of the lakes. It is mainly the Germans and the Dutch who have chosen Italy, with 27% and 22% of bookings respectively. The data comes from Belvilla by OYO incoming bookings Italy is confirmed as one of the favorite summer destinations for foreign tourists from all over Europe. Culture and history, cuisine and traditions. But also ancient and modern cities, nature and breathtaking views. These are the elements that make Italy...

The industry of congresses and events restarts. After the long forced stop due to the safety regulations imposed by the pandemic, the congress tourism sector is making up for lost time. Confirmation from the data of the OICE of Federcongressi&eventi   In 2021, a total of 86,438 events in presence or in hybrid format were carried out in Italy. That is, with an increase of + 23.7% compared to 2020. There were 4,585,433 participants in attendance (+ 14.7% compared to 2020) and attendance 6,798,425 (+ 16.3% compared to 2020). The indicators of the congresses and events held in Italy in...