The sunny season of Bluserena Hotels & Resorts is full of news for the summer. New Sports Academy with exceptional coaches and the introduction of new fitness activities. A renewed culinary concept in the Gusto restaurants to enhance the regional uniqueness of each place. And the brand new Full All Inclusive formula for the Is Serenas Badesi resort in Sardinia
News for the summer for Bluserena Hotels & Resorts. In fact, the hotel group is ready to amaze and pamper the guests of its 12 resorts, located on some of the most beautiful Italian beaches between Abruzzo, Puglia, Calabria, Sicily and Sardinia.
Sport Academy
Sport Academy is Bluserena’s new project. It allows guests to practice their favorite sport even during their holiday. But in contexts of excellence: Ethra Reserve in Puglia and Is Serenas Badesi Resort in Sardinia.
The Sport Academy is aimed at adults and children (aged 5 and up, depending on the discipline). It offers training sessions for various sports specialties. For example, fencing, artistic gymnastics, tennis, basketball and padel.
What makes these Academies particularly special is the opportunity to train under the guidance of true champions in each discipline.
+Marco Fichera, fencing champion and silver medalist at the Rio Olympic Games.
+Giorgia Villa, bronze medal at the artistic gymnastics world championships in 2019.
+Karel Novacek, former tennis player, best ranking in singles on 18 November 1991 with 8th position. 13 singles wins on the ATP circuit and 6 doubles wins with the US open.
+Sylvester Gray, former NBA basketball player and 1995 USBL champion.
Furthermore, alongside the Sport Academies available in the resorts of the Ethra Reserve complex and at Is Serenas Badesi Resort, for the 2024 season Bluserena has introduced a series of morning activities designed for the physical and mental well-being of its guests. That is Tai Chi, Stretch and Latin fitness to start the day in an invigorating way.
Regional specialties on the table
To celebrate the culinary richness of Italy, Bluserena has renewed the concept of the Gusto restaurants present in all the resorts. In fact, they are now places where you can experience regional specialties, embark on a gastronomic journey at every meal savoring authentic flavours, discover or rediscover the delights of local cuisine.
The attention to quality and origin also extends to the selection of wines, which will be strictly composed of labels from local wineries.
Furthermore, a special regional cuisine workshop was organized for all the chefs of the group with the starred chef William Zonfa at the helm of “Il Ristorante” at Palazzo Micheletti in L’Aquila.
Is Serena Badesi: the All Inclusive formula
An excellent innovation this year is the introduction of the full all-inclusive formula at the Is Serenas Badesi Resort, an exceptional location located in the Sardinian town of the same name close to Gallura. The “full all-inclusive” concept does not only include main meals, but also a wide selection of drinks, cocktails and snacks available. Furthermore, the services included for customers who choose the Prestige room type at the Badesi resort will be expanded.
In addition to the exclusive swimming pool with bar, from next summer guests will be able to access a reserved area of the restaurant, a reserved lobby area for check-in and check-out and new Junior Suites.
Furthermore, to make the holiday even more unique, Bluserena has launched a package that includes accommodation + flight. The offer will be available from June to September 2024, with departures scheduled from the main Italian airports, such as Bergamo, Verona, Bologna and Turin, all with destination Olbia. With a price starting from 260 euros for the return flight, the package also includes a 20kg hold baggage per person.
Talent Center: the hub for travel agents
To support the sales force, Bluserena has launched its first Talent Center. It is an exclusive training platform that allows travel agencies to deepen their knowledge of the services, destinations and peculiarities offered by the group, to guarantee their customers unforgettable holidays.
The Talent Center program is structured into 11 modules, of which 10 focus on resorts, and one dedicated to in-depth knowledge of the Group. Participation in the course is free and open to all agency staff.
About Bluserena Hotels & Resorts
Bluserena, present on the market for over 30 years, is one of the most important Italian hotel groups for accommodation in the “Mare Italia” sector. It offers 13 hotels and resorts in Sardinia, Puglia, Sicily, Calabria and Abruzzo, all on beautiful sandy beaches, and in Piedmont, in the splendid Vialattea ski area. The Bluserena hotels and resorts are able to make adults and children happy, thanks to the wealth of services offered: various restaurants, sports fields and activities, fitness areas, clubs for children and teenagers, playgrounds, swimming pools, wellness centres, entertainment for all family and great evening shows. The exclusive Ethra Reserve complex, in Puglia, in the heart of the Stornara Nature Reserve, hosts four resorts, the Kalidria Hotel & Thalasso SPA, the Alborèa Ecolodge Resort, the Valentino Resort and the Calanè Resort, as well as the Ethra Thalasso SPA, thalassotherapy center of 3500 m2, and the prestigious Ethra Congress.
Info
www.bluserena.it
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