Alpitour World inaugurates a new phase, with a more solid and efficient organization and a growing balance sheet. The symbol of the new course is the new brand: keep the historic seagull to give it new life and turn it into an infinite. Infinite like the emotions that a trip can give
Alpitour World, an Italian player in the tourism industry for 75 years, is changing. And it does so to have a current and incisive image, faithful to its identity and its drive towards the future.
The change was wanted by the management. In fact, in the last 2 years it has promoted multiple transformation and optimization projects, as well as broad-spectrum strategic actions. And this despite the toughest crisis that world tourism has ever known.
The investment brings important results in terms of balance sheet. In fact, the group closed the fiscal year with a total turnover of 1.6 billion euros and an EBITDA in excess of 30 million euros.
A threshold very close to that of 2019 and which sets the goal of reaching 2 billion by 2023.
The desire to clearly tell the new course of Alpitour World, entirely oriented towards innovation and development, has translated into the need to have a renewed visual identity. Objective? Expressing the nature of a group on the move for over 75 years.
Thus was born the new corporate brand, revisited in font and symbol, which preserves the historic seagull to give it new life and transform it into an infinite.
The graphic sign in fact collects the legacy of Alpitour World to project itself towards the future. So infinite like the emotions that a trip can give, like the passion that animates the over 4000 employees every day, like the constant bond with its customers. But, above all, infinite like the profound respect that the company has for the planet.
The new brand is also the representation of the values underlying the “corporate narrative”, founded on a purpose oriented towards growth and responsibility and summed up in the phrase: “We are the journey we want to see in the world.”
The values, commitments and corporate strategy, created in collaboration with Weber Shandwick, are visible on the new corporate website alpitourworld.com. The visual identity and the site are the result of the work of Eggers 2.0, a creative factory that creates cross-media projects and has been collaborating with Alpitour World for several years.
Info
www.alpitour.it
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