From this summer the hotels of the Alpitour Group hotel chain will offer the refined amenities of the Allegrini brand that purify the body and are good for nature
Every day should be World Earth Day. Because every day is essential to save our planet. And from this summer, every day spent in one of the fascinating VOIhotels structures is transformed into a gesture of attention to nature.
The hotel chain of the Alpitour group has in fact joined forces with Allegrini, a historic company in the cosmetics sector for hôtellerie, to offer exclusively, from the summer and in all its Italian leisure facilities, the line of natural products DPlanet with the brand ad hoc YOU Loves Earth.
The absolute protagonist of the project will be the innovative solid cosmetic developed by the Allegrini research center. DPlanet or “Do Not Disturb the Planet” is an ethical product. In fact, it comes from ingredients and oils of natural origin. Not only that: it is without preservatives and silicones, free of water, dermatologically tested and vegan.
Precisely the absence of water that allows the product to be kept intact, preserving it from microorganisms, reducing its size and cutting waste even during transport. Solid cosmetics are in fact designed to be eco-friendly solutions, with the appearance of a simple “tablet” which, upon contact with water, releases the effects of a delicate liquid hand soap or a shower gel.
The sustainable choice will allow VOIhotels to save an average of over 2,800 kg of plastic, including bottles, dispensers and jerry cans, necessary for the courtesy line of its facilities in Italy.
Gabriele Burgio, President and Managing Director of the Alpitour Group: “As a Group and a leading tourist reality in Italy, we feel the duty to find new ways that can reconcile the desire to discover the world, with the need to protect it. We have many initiatives in the field of environmental and social sustainability, each of our business areas is active with ad hoc projects in support of various issues that are important to us”
“With this project, Allegrini and our Group want to revolutionize the philosophy of hotel amenities, hoping to be only the first of many others who will join us in rethinking their courtesy line, to make it ethical and natural “.
Info
www.voihotels.com
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