Turisanda1924, the most historic Italian tourism brand, celebrated its first 100 years with a great event during BIT Milano. Over 1,500 travel agents, partners and suppliers have celebrated the milestone and welcomed a 2024 full of projects and activities
Turisanda1924 blew out 100 candles with a great event during BIT. In fact, Alpitour World has chosen to celebrate the symbol of authentic travel and unique itineraries during the fair which every year attracts companies and professionals in the sector from all over the world.
The event held at Allianz MiCo was created in collaboration with Welcome Travel Group, part of Alpitour World and the main network that affiliates thousands of travel agencies, and Saudi Tourism Authority, the body for promoting tourism in Saudi Arabia.
It saw over 1,500 participants including travel agents, partners and suppliers.
The evening conveyed the allure of magic and charm that distinguishes Turisanda1924. Starting from the music with Nick with his “Nightfly Orchestra” entertaining the audience.
Furthermore, there was no shortage of dreamlike atmospheres and the interactive and engaging experiences of the 2 digital illusionists LesFrench Twins.
In 100 years, Turisanda1924 has evolved to become the brand it is today. That is, aimed at the high spending segment and part of the constellation of brands of Alpitour World, the group that moves over 2 million Italians in Italy and around the world every year.
Pier Ezhaya, General Director of Tour Operating Alpitour World, comments: “It is a very important milestone for us, not so much because we are celebrating 100 years of Turisanda1924, but more because this brand has never been more alive than this. It has been able to navigate the currents and support the changes, shedding its skin and becoming a reality that today creates unique journeys.
Knowing the history of a brand allows you to grasp its identity, understand how it will evolve, what its reason for being is.
Turisanda1924 is exploration, in the most complete sense of the term: opening up to the new and different, to allow yourself to be profoundly transformed. This is what we want to celebrate throughout this 2024 of great news and projects.”
Info
www.turisanda.it
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