W Hotels Worldwide debuted in Italy with the eagerly awaited opening of W Rome. W creates an experience that is often copied but never equaled. Dynamic and inspiring, the brand celebrates the desire of every traveler to discover the destination from a perspective that is typical of W.
And the new hotel in the center of Rome is ready to amaze!
W Hotels Worldwide, part of the Marriott Bonvoy portfolio, debuted in Italy with the eagerly awaited opening of W Rome. The hotel is spread over two adjacent 19th century buildings.
Located not far from the Spanish Steps, W Rome belongs to King Street Capital Management, a global alternative investment firm. Instead, Omnam Investment Group is the company responsible for the development and redevelopment operation and Kryalos SGR the Italian asset management company.
Innovative design
The hotel design was done by Meyer Davis Studio. An eclectic mix of brightly colored leather furniture meets walls that tell the building’s past. Instead the reflective surfaces offer a modern and contemporary touch.
The boundaries between public and private spaces are very blurred. In fact, guests can have fun discovering the unexpected. For example, a hidden door in the bathrooms leading to the intimate Parlapiano. It is a secret garden inspired by Borromini’s architectural style. It is decorated with benches, hedges and fountains.
The 147 rooms and 15 suites offer the atmosphere of a practical and elegant city apartment. Many rooms have balconies and terraces overlooking the rooftops of the city. The interiors feature color-blocking decorations and bold graphic motifs, made in shades of burnished orange, dark red and forest green.
The Extreme WOW Suite is a 100 square meter apartment. It offers an extraordinary terrace of 140 square meters which extends along the entire size of the room.
Starred cuisine
Ciccio Sultano, two Michelin star chef, brings his Sicilian flair and gastronomic talent to the Roman culinary scene. Ristorante Giano presents a fusion of Sicilian cuisine and Roman culture, enhancing the most authentic Italian flavors and native Sicilian ingredients.
Giardino Clandestino, courtyard and beating heart of W Rome is a reference point to enjoy live entertainment while enjoying an Eternal Aperitif, accompanied by Sicilian street food specialties.
World famous pastry chef Fabrizio Fiorani is the creator of Zucchero x Fabrizio Fiorani. Everything, from freshly baked pastries to homemade ice cream, is handled by him personally with creativity and experience.
See you at the W
Located on the ground floor, the hotel’s W Lounge comes alive in the evening with live music, DJ sets and an innovative cocktail menu based on infused spirits and unexpected ingredients.
The bar manager Emanuele Broccatelli, mixologist inventor, with his creations combines the culture and history of Rome with the future of the city.
The spectacular terrace houses the WET Deck. It has an outdoor swimming pool and Otto Rooftop Bar, which offers panoramic views of Rome to admire while enjoying cocktails, raw ham and pizza. In fact, here he brings the creations of Pierdaniele Seu, an award-winning pizza chef.
The fitness offer
The fitness offer was conceived and edited by the Italian athlete Pietro Boselli. Here he created the first FUEL x Petra Studio gym and an ad hoc personal training program exclusively for W Rome guests and external customers.
From intense tabata endurance training sessions to boxing lessons in the gym, to yoga flow classes on the hotel’s rooftop, Boselli offers personalized workouts.
Fashion First at W The Store
W The Store welcomes Daria Reina for a unique collaboration. Art director, photographer, travel editor, Italian tastemaker and co-founder of Chez Dede, Daria brings her Franco-Italian style with a locally inspired capsule collection.
The collection has been curated following W Rome’s “Live Eternal” color palette, which aims to inspire guests to connect with the past, live in the moment and anticipate the future.
The W Hotels on the way
Marriott has signed agreements for the launch of two new W Hotels in Italy with W Milan – Duomo and W Naples. Both are scheduled to open in 2024.
With its strategic location, the former will be within walking distance of the city’s monuments and cultural sites.
W Naples is destined to become a lively place in the heart of the historic Town Hall Square. The charming building, also a former bank, will undergo multimillion-dollar renovations that will leave the historic façade intact to pay homage to its past.
About W Hotels Worldwide
Born of New York City’s bold attitude and 24/7 culture, W Hotels, part of Marriott International, Inc., has revolutionized and redefined the hospitality scene for over two decades. Venturing around the world, the W brand defies expectations and breaks the norms of traditional luxury wherever the iconic sign arrives. With nearly 60 hotels worldwide, the brand’s provocative design, unparalleled Whatever / Whenever service and vibrant Living Rooms create an experience that is often copied but never matched. Dynamic and inspiring, the brand celebrates the desire of every traveler to discover the destination from a perspective that is typical of W.
Info
w-rome.com
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