Preferred, world’s largest independent hotel brand announces year-long Golden Anniversary campaign featuring its first-ever consumer video series and social media microsite, exclusive bonus points promotion, and experience-rich packages.
Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organization, the Preferred brand celebrates its 50-year anniversary of curating exceptional independent hotels that deliver authentic, memorable, and inspiring travel experiences. Over the past five decades – filled with expansion into every region of the world and the continued addition of experiential programs and technology – the company has evolved to become Preferred Hotels & Resorts, the world’s largest independent hotel brand with more than 650 one-of-a-kind member hotels, resorts, and residences across 85 countries.
To commemorate this major milestone, Preferred Hotels & Resorts has launched a year-long Golden Anniversary campaign that invites travelers to explore its vast portfolio of independent hotels through a series of consumer-driven initiatives. Among the celebratory activities launching today are an inspiring video series; a new social media campaign, #PreferredCelebrates50; a Golden Anniversary package; multiple booking incentives; and a dedicated Golden Anniversary microsite that will serve as the hub of all related activity throughout the year.
#PreferredCelebrates50
Past and present guests are invited to join #ThePreferredLife social community by sharing photos and memories gathered during any stay at a Preferred Hotels & Resorts property and tagging them with #PreferredCelebrates50. Select user photos will be shared on the brand’s @PreferredHotels social media channels, as well as on the newly launched Golden Anniversary microsite (PreferredHotels.com/PreferredCelebrates50). The microsite will serve as the main source for all anniversary activity, featuring each vignette in the video series, news of the campaign promotions, and other special messages. Travel enthusiasts who are not active on social media but who want to engage in the celebration can directly upload photos or video messages to the microsite sharing a favourite travel memory or anniversary wishes with Preferred Hotels & Resorts.
50 Years of Heritage
Since its foundation on 29 January 1968, the Preferred brand has led the way in independent hospitality, helping to shape and develop the space through innovative programming, global expertise, and an unwavering commitment to championing the spirit of the independent hotelier and the unique, authentic, and local character of their respective properties. In the 14 years since the Ueberroth family took ownership, the brand has accelerated its expansion by marking first-time presence in more than 30 new countries; introducing new technology, sales, and marketing support services to its growing portfolio of member hotels; launching I Prefer Hotel Rewards, the world’s first global points-based guest loyalty program for independent hotels; and introducing a variety of other niche programs to cater to the needs of family, LGBT, and golf travelers. Most recently, in 2015, CEO Lindsey Ueberroth demonstrated her innovative approach to keeping independent hospitality top-of-mind with today’s consumer by spearheading the company’s rebranding from Preferred Hotel Group, a multi-branded hotel platform, to Preferred Hotels & Resorts, one master brand with five global collections that provide an intuitive way for travelers to identify the hotel or resort that will meet their life and style preferences for each occasion.
About Preferred Hotels & Resorts
It’s the world’s largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer℠ Hotel Rewards program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.
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