Planetaria Hotels has unveiled its new technological platform and new website. The entire project was handled by Blastness, a dynamic and integrated company specialized in technologies, activities, consultancy and know-how for the development of the hotel business. For Planetaria Hotels the event also offered an opportunity to announce its ‘Be As You Are’ payoff, a source of inspiration and the leitmotif of the Group’s coordinated image. “Be As You Are” is an invitation to always be yourself, to protect your identity, to appreciate diversities, and to feel free to express yourself. The new site is responsive, that is, it is designed for all devices (PC, tablet, smartphone), as it adapts to the dimensions of the browser window, like the on-line booking system, which, by adapting, makes it easy to search through the solutions offered and book directly. It is also optimized for clients and for search engines, with geolocation in 5 languages. Another distinctive element concerns the sites of the various hotels, which were generated using ‘landing generator’, a new in-house Blastness system that allows the real-time alignment of the sites of the hotels with the Planetaria Hotels Group website, so that any modification made to the graphics templates of the group’s website will also be applied to the sites of the hotels. And there is a corner reserved for selfies, where the guests can become the stars of the home page of the hotels’ sites, sending their funniest and coolest snaps via social media channels.
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