Tuscany still in first place as a destination wedding

Tuscany for Weddings presented the 2018 results at the BIT 2019
alongside Toscana Promozione Turistica and the Study Center of Florence
Tuscany is the first Destination Wedding

A 2018 full of events and news for Tuscany for Weddings, the division dedicated to weddings of the Destination Florence Convention and Visitors Bureau. The results were announced by BIT – Borsa Internazionale del Turismo 2019, together with Toscana Promozione Turistica and the Florence Study Center.

In fact, wedding-related tourism is a winning answer for the entire destination. In addition to hosting large VIP weddings such as that of the couple Virat Kohli, captain of the Indian national cricket team, and Anushka Sharma, Bolliwood actress, in December 2017, it is among the most popular Italian destinations for the big day (31.8% approximately), even in periods unrelated to mass tourism (*data relating to the “Destination Weddings in Italy 2016” research by the Centro Studi Turistici of Florence).

The Tuscany for Weddings division, which has been active for over 3 years, was born from an agreement with Toscana Promozione Turistica and launched on the occasion of the 3rd Annual Destination Wedding Planners Congress (11 – 13 April 2016 – Stazione Leopolda, Florence). The Florentine edition of the congress, in addition to being the driving force behind the business unit, was also the best ever. In fact, QnA International, the Dubai company that organizes the DWP Congress, awarded Destination Florence CVB as early as 2016, reiterating the unique hospitality and spectacular planning of the third edition. Today Tuscany for weddings boasts over 100 local partners entirely specialized in the wedding market.

In 2018, Destination Florence CVB developed a promotion plan for the wedding division made up of 6 international fairs including ILTM Cannes, Amour Forum Monte Carlo in Monaco, DWP Congress in Mexico. On these occasions, many contacts were acquired and many consolidated relationships with the TOP international wedding planners.

Last year, the wedding division followed 2 successful fam trips. The first at the end of August with Wayne Gurnick, one of the 25 most important wedding planners in the world, as well as ambassador of Tuscany for Weddings. A week to discover Tuscany in a “romantic” version, which involved more than 30 consortium partners, selected by Wayne Gurnick himself. A supply chain of local luxury suppliers, specialized in the wedding and event market, which contributed to the realization of the wedding tour.

The second was a 5-day blog tour involving 6 influencers specialized in the luxury travel market. The hashtag #Maremma4U thus reached 244,209 unique users with almost 350,000 total impressions. Bloggers shared posts and stories on Instagram that got over 1,056,302 clicks.

In fact Zankyou, a well-known web portal for organizing weddings, asked for the support of Tuscany for Weddings for Wedding Club, an exclusive event on Bridal Fashion and Destination Wedding that was held last November at Palazzo Pucci, Florence.

Even the readers of Travel + Leisure India, the Indian edition of the American magazine of the same name dedicated to luxury travel and lifestyle, have chosen Tuscany as the best wedding destination in the world.

Info on Wedding Destinations in Tuscany