The eclectic hotel in via Tortona hosts “A beautiful mind” until May 3, the first solo exhibition of Cosimo Caiffa from Salento, aka Cheone. He is an artist known nationally and internationally for his murals made with the anamorphic street art technique, of which he is a precursor in Italy
Nhow Milano reconfirms itself as one of the most iconic and artistic hotels in Milan. In fact, until May 3, 2023 its walls will host ‘‘ A Beautiful Mind ”.
This is the first solo exhibition of street artist Cheone. His art is wow, pop, colorful, eccentric, vibrant with energy and always ready to excite. Cheone proposes a series of visionary suggestions that lead the viewer to embark on a journey through a network of connections between the works, the exhibition spaces and the viewer himself.
The exhibition “A Beautiful Mind”
The exhibition is spread over the first 4 floors of the hotel and is a real journey into the artist’s creative thinking. So visitors will have the opportunity to fully experience all the nuances of Cheone’s multifaceted art. So not only canvases but also sculptures, photos and design objects.
“I have always been alien to any form of historicization and that is why this exhibition intends to underline the solid and profound commitment I have in pursuing aesthetic and ethical values based on wonder, authenticity, empathy, sensitivity and my deep conviction of ability of art to reflect the totality of human experiences and to generate amazement.
It is not my intention to offer neither a summary presentation of the last 30 years, nor a chronologically structured and philologically elaborated documentation of my art. Just pure fun, empathy and some reflection, ”says Cheone.
The artist’s works exhibited in the hotel are of great visual impact. They involve guests and visitors to stop and admire the shades, the play of colors and their three-dimensionality. Although some works are very captivating, they also have a strong message of denunciation.
In fact, on the fourth floor there is the work ” Free 1 ” created by the boys detained in the Cesare Beccaria penal institute for minors. The initiative was born as part of the ” Ball at the Center ” project of the Francesca Rava NPH Italia Onlus Foundation.
On the canvas, free interpretation is left to the prisoners, who have filled it with writings and drawings to express their difficulties and their thoughts.
About nhow hotel
nhow is the lifestyle and unconventional brand of NH Hotel Group. These iconic hotels were designed by Foster + Partners, OMA (founded by Rem Koolhaas), Karim Rashid, Sergei Tchoban and Matteo Thun, among others. Everything in a nhow hotel is inspiring and surprising, from the lobby to the rooms, from the amenities to the décor. The experiences at nhow are unique to each guest but they share the “wow” factor. Located in the most creative cities, nhow hotels adapt to their surroundings like a chameleon.
About NH Hotel Group
NH Hotel Group is a consolidated multinational operator and one of the reference urban hotel companies in Europe and America, where it manages more than 360 hotels. Since 2019, the Company has been working with Minor Hotels to integrate the two hotel commercial brands into a single corporate brand present in more than 50 countries around the world. Thus a portfolio of more than 500 hotels is formed, divided into eight different brands – NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks – which represents a wide hotel offer perfectly in line with the needs and desires. of modern travelers.
About NH Hotel Group – Italy
With 56 hotels, 8,242 rooms and approximately 446 meeting rooms in 26 cities, NH Hotel Group – Italy is the leading chain in the national market able to meet the needs of business and leisure customers. NH Hotel Group Italia offers its guests 3 hotel categories: NH Collection, premium hotels located in the most suggestive locations of the main cities and with a level of service capable of surprising guests; NH Hotels, modern and functional urban hotels, a perfect mix of comfort, service and strategic locations but with affordable rates; and nhow Milano, an unconventional design hotel with a unique personality.
About nhow Milan
nhow Milano is located in the Milanese hub of creativity, in via Tortona 35. Designed by architect Daniele Beretta and furnished by interior designer Matteo Thun, the hotel, born from the old General Electric factory renovated and converted, is a multifunctional space. Functional, spacious and eclectic, the 246 rooms of nhow Milano are designed to enjoy your stay in the hotel in total comfort and relaxation, with pure design furnishings and artistic elements.
Info
www.nhow-hotels.com
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