Torino Bike Ride means a team of bartenders from around the world for a two day cycling journey around the cities that gave life to the “aperitivo” ritual
Camparino is, for the first time, sponsor of the amateur cycling race conceived by Bar Termini London, which sees a team of mixology professionals gather from all over the world to enjoy cycling a route between the two iconic cities of the “Italian Aperitivo” and their symbolic cocktail, Milano – Torino.
Monday, September 3, Camparino hosted the press conference, the delivery of jerseys and a welcome cocktail, while Piazza del Duomo was the setting for the start of the race, more than 100km between the landscapes of Lombardy and Piedmont.
On September 5th, end of the race with the arrival of the participants in Turin, with a closing aperitif hosted by Cinzano, one of the symbols of the city.
Camparino and Bar Termini are pleased to announce their collaboration on this project, conceived as a unique event in which the most important professionals in the mixology sector come together for three days of sharing and fun.
To support the ride: https://www.justgiving.com/fundraising/bartermini
About Camparino
Davide Campari opened the Camparino in 1915 as the younger brother of Caffè Campari, the establishment his father Gaspare had opened in 1867. From the very beginning, the Camparino became the hub of Milanese life and of the fashions sported by its patrons. On the trail of the European artistic renewal, the Camparino intercepted change and became a vehicle for innovation. It has witnessed the birth of some of the trends that would spark the styles to become popular in the years to come, and it was the privileged setting of the most sincere political debates. It is the favourite location of the city’s pacesetters, a breeding ground for new ideas, a place where thoughts and concepts mingle, accompanied by the restorative flavour of Campari. Today, just as 100 years ago, the Camparino is a place that welcomes new trends and rituals with a strong cosmopolitan influence. A unique venue in the heart of Milan, icon of the city and of the eternal mix between tradition and innovation.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its subsidiaries (“Gruppo Campari”), is one of the most important companies in the international beverage sector. It is present in 190 countries worldwide and is a market leader in Italy and Brazil, with considerable market share in the USA and continental Europe. The Group has a rich product portfolio that spans three market segments: spirits, wine and soft drinks. In the spirits segment, it includes brands of high international prestige such as Campari, Carolans, SKYY Vodka and Wild Turkey, as well as brand leaders in local markets such as Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the Brazilian products Dreher, Old Eight and Drury’s. In the wine segment, in addition to the internationally renowned Cinzano product, the Group also owns the regional brands Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. Finally, in the soft drink segment, the Group distributes the Crodino and Lemonsoda products on the Italian market. The Group employs more than 2,200 people and the shares of the group leader Davide Campari- Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM) are quoted on the MIBTEL index.
www.camparigroup.com
Info
www.camparino.it
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