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Amenities: the new collaborations of Groupe GM

Groupe GM
Groupe GM, world leader in sustainable hotel services, launches the new lines of courtesy products in collaboration with Editions de Parfums Frédéric Malle e with Trussardi, the iconic Italian lifestyle brand
The amenities represent an experience that improves the stay and the guest experience. They are increasingly looking in a green direction. In fact, they accommodate the preferences of guests, who are increasingly sensitive to the issue of sustainability.

Attention to sustainability which is the distinctive feature of Groupe GM.

The world leader in sustainable hotel services launches its second line of hotel amenity products in collaboration with Editions de Parfums Frédéric Malle.


Inspired by the Cologne Indelible fragrance, the new line is characterized by the irresistible base of white musk.

The white, refined and specially designed design for this product line is found in packs of different sizes. For example, 50 ml aluminum tubes of body wash, shampoo, conditioner, body cream and shower gel.

The line is completed by hand and body soaps, kept in a pleated package and RSPO-MB certified. Furthermore, larger format dispensers are also available such as Ecofill, a clean, innovative, refillable and 100% traceable dispenser.

Finally, the range also offers the 400ml plant-based Ghost dispenser of body wash, shampoo, conditioner, body cream and hand wash. As the name suggests, Ghost is a dispenser fixed on a hidden track which gives the impression that the product is suspended.

Courtesy products for Trussardi hotels: when refinement meets sustainability

The new line of Trussardi hotel courtesy products is a testimony to elegance, attention to the environment and contemporary design.

Inspired by the universe of the brand, the design of the line is a set of neutral tones with minimalist graphics that make it exclusive and timeless.

A distinctive fragrance infuses the range with a seductive woody, floral and musky olfactory profile. Characterized by bright citrus top notes, heart notes of iris and jasmine and base notes of wood, cedar and musk, the line embodies the essence of refined elegance.

The collection is made up of 30 ml tubes of plant origin and 100% recycled plastic bottles of shower gel, shampoo, conditioner and body lotion, thus confirming the attention to detail and the environment. 

The line is completed by a 20g white bar of soap with engraving. It also includes a 400ml Ghost dispenser of shower gel, shampoo, conditioner, body lotion, body and hair gel and liquid soap.

The line is completed by shower gel, shampoo, conditioner, body lotion, body and hair gel and Trussardi liquid soap in 400 ml Ecofill refill bags.

Care About Earth
Groupe GM’s Care About Earth program aims to reduce the impact of products on the environment, contribute to sustainability and preserve the planet for future generations.

Groupe GM favors the use of rechargeable solutions, materials of plant origin, recycled plastic and renewable raw materials.

 

Info
www.groupegm.it

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