A revolution that takes place in three steps, like the clusters in
which Alpitour World has reorganized its brands. A restart
of tourism that looks to new needs of travelers to create
memorable travel experiences.
After the two-year stop due to the pandemic, Alpitour World rethinks the offer in a simple, innovative and rational way, paying attention to a transversal and intergenerational clientele, each with specific travel needs. A level of service that can be modulated according to the needs of each segment with planning that involves all brands. Alpitour World therefore inaugurates a new phase for tourism, a real change brought about thanks to inNOVA, a three-year strategic development project whose main focus was the Tour Operating Division.
“A forced period of operational block that our Group has transformed into an opportunity for change and internal renewal that involved multiple company areas, introducing new ways of working, streamlining processes and reviewing flows, thanks to the inNOVA project”, declares Gabriele Burgio, President and CEO of Alpitour World.
In short, a substantial reorganization of corporate flows to be more immediate in the decision-making process and flexible with respect to the current and potential market, as well as the brand proposal.
What travelers want
Safety, linearity, simplification and digital: these are the challenges with which Alpitour World had to interface. Hence the decision to bring together the brands in three clusters, namely Mainstream, an offer where the service is wide and complete, Specialties & Goal Oriented, where it is customized tailored to the customer and Seamless & No Frills, where the services are selected. by customers and oriented towards the discovery of the place with a strong focus on price.
“I hope that the new face of Alpitour World Tour Operating Division can be the symbol of the desire to restart the sector most impacted by the pandemic”, says Pier Ezhaya, Tour Operating Alpitour World General Manager. “We wanted to simplify, rationalize and innovate in order to be ready for a profoundly changed landscape, in which it is necessary to dictate new rules to continue playing the tourism game, of which we are not only protagonists, but the first fans”.
For those looking for something exclusive
Those looking for the pleasure of a stay or an exclusive itinerary without looking too much at the portfolio, can only orient themselves on the proposals of the Specialties & Goal Oriented cluster, dedicated to the top spender segment of the market. This cluster fascinates travelers with a high spending capacity and looking for authentic experiences, it is designed for those looking for a tailor-made tour, emotions, charm. The Alpitour World brand that best summarizes the essence of all this, a product designed for those traveling alone or as a couple, is Turisanda, endowed with a know-how that has given it a unique notoriety and reputation on the whole panorama. national. The catalog signed Presstour by Turisanda is added, for a contained and more accessible luxury that does not disappoint those who travel guided by passion. In both cases, you stay in luxury hotels accompanied by exceptional pluses such as uniqueness and personalization of services, and an out of the ordinary touch to make a holiday a memorable memory.
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