April 4, 2024

Sustainability is a key element of tourism development. In fact, it is not a trend destined to end. On the contrary. Travelers, especially those of Gen Z, are and will increasingly look for hotels and experiences that respect the environment. Also willing to increase their budget in order to make green choices   According to the study “Sustainability objective: new development trajectories for Italian tourism“, carried out by Deloitte in collaboration with AICEO-Associazione Italiana Ceo, which analyzes the impact of sustainability on the Italian tourism supply chain, Italians are increasingly attentive to environment and increasingly willing to pay a premium...