Meliá Hotels International is making complete renovation of Magaluf, in order to reposition it
A key partner within the Hotel Association of Palmanova-Magaluf, Meliá Hotels International (MHI) has been significantly contributing to the regeneration and repositioning of Magaluf. Since 2012, through the introduction of targeted business partnerships, and upgrading of existing properties and facilities. MHI has been transforming its portfolio through the investment of more than €140 million, with an additional €50 million to be spent over the next 2 years. 2016 marks another exciting milestone for MHI with the opening of Meliá Antillas Calvià Beach, in June 2016, following a total refurbishment, as well as the demolition of Sol Jamaica Hotel for a new shopping centre and hotel to be launched 2017.
Meliá Antillas Calvià Beach Launch
Located at the western end of Magaluf’s beachfront, Meliá Antillas Calvià Beach relaunched June 2016 following a €12 million renovation and rebrand of Sol Antillas Hotel. The hotel was transformed to upgrade tourist facilities and attract a new customer segmentation to the southwest area of Mallorca. The original building has been completely renovated to offer 316 rooms and suites that offer views across the bay to the island of Sa Porrasa. Inspired by Mallorca’s azure Mediterranean sky, the interiors boast neutral tones, panoramic windows, and reflective surfaces to complement the local fauna pictured along the coastline. Guests of Meliá Antillas Calvià Beach will also be able to experience three swimming pools, including a signature lagoon pool, as well as a sun terrace, treatments in YHI Spa and private access to Magaluf’s beach. For those staying in a Level categorized room, guests will have access to The Level which provides complimentary amenities throughout the day. The hotel’s food and beverage facilities will serve a range of Mediterranean and international cuisine in Merkado buffet restaurant, the Cape Nao & Beach Club and Pez Playa, a luxury restaurant and beach bar.
Demolition of Sol Jamaica Hotel – a symbol of the past Magaluf
The demolition of Sol Jamaica Hotel in May 2016 was a momentous moment in the regeneration of Magaluf, as the new 5,000 mq shopping centre and modern hotel will transform Avenida Magaluf, parallel to the seafront, when it opens in 2017 following a €35 million investment. The introduction of a range of international high street retailers will attract visitors to the area, whilst a striking hotel with bridge pool, suspended between the property’s upper terraces, will provide a stunning architectural backdrop to alfresco dining facilities adorned with gardens and fountains. Once completed it will be connected to the new Paseo de la Avenida Magaluf area, as well as an additional 200 underground parking spaces.
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