Four Seasons is a legendary brand. And its story sounds like incredible but its true, because nowadays Four Seasons is recognized as the world's most admired and imitate luxury hotel chain. It does no matter where you came from. The important point is what you have in mind. That’s why Isadore Sharp the founder of Four Seasons in 1960, a child of immigrants, starting with no background in the hotel business, has been successfully. His vision broked down the rules and redefined the concept of luxury for the modern traveller. His breakthrough was a vision for a new kind of hotel, featuring superior design, top-quality amenities, and, above all, a deep commitment to service. Is a tale of continual innovation, remarkable expansion and a single-minded dedication to the highest of standards. Canadian businessman Isadore Sharp founded the Four Seasons and for nearly 50 years, without losing its focus on exceptional quality and unparalleled service, transformed the hospitality industry by combining friendliness and efficiency with the finest traditions of international hotel keeping. Below some of the most important step of the Four Seasons’ story: Isadore Sharp founded Four Seasons in 1960. While a young architect working for his father, Sharp designed a motel for a family friend that succeeded and inspired him to try creating his own hotel in Toronto. As the only large parcel of land he could buy was in a disreputable area, he designed the hotel as an oasis for business travelers; the Four Seasons Motor Hotel opened in 1961. Sharp built more hotels, but upscale luxury did not become part of the brand until the company expanded to London. When a developer approached Four Seasons about building a hotel in London, Sharp argued that the hotel should compete with the city's old-world, elite hotels, such as Claridge's and The Connaught, which he felt treated customers based on their social class. The hotel opened in 1970. In 1974, cost overruns at a Vancouver property nearly led the company into bankruptcy. As a result, the company began shifting to its current, management-only business model and eliminate costs associated with buying land and buildings and instead begin earning profits once the hotel opens. The company went public in 1986. In the 1990s, Four Seasons and Ritz-Carlton began direct competition, with Ritz-Carlton emphasizing a uniform look while Four Seasons emphasized local architecture and styles with uniform service; in the end Four Seasons gained market share. The first full-service spa was introduced in 1986 at Four Seasons Resort and Club Dallas at Las Colinas and today, nearly all Four Seasons hotels and resorts have spa facilities, and the remainder offer spa services. In recent years, restaurants at Four Seasons hotels and resorts have been recognized by Zagat and Michelin. The latter has awarded at total of 12 stars to six of the company's restaurants, including Hong Kong (two restaurants), Macau, Paris, Florence and Los Angeles.Recent economic downturns have affected the company. When the September 11 attacks caused the collapse of the travel industry, Four Seasons refused to cut room prices in order to preserve the perceived value of the brand, which caused tension with property owners who were losing money. The company recovered and, in 2007, it agreed to a buyout by Microsoft Chairman Bill Gates and Prince Al-Waleed bin Talal of Saudi Arabia for $3.8 billion. The pair owns 95 percent of the company, in equal shares, Sharp owns the rest.Challenges returned again during the financial crisis of 2007–2010. The company made its first corporate layoffs in its history, cutting 10% of its Toronto workforce. In April 2010, after a year-long dispute with Broadreach Capital Partners and Maritz, Wolff & Co., owners of the Aviara resort near San Diego, an arbitration panel ruled that while both parties contributed to the demise of the business relationship, "Four Seasons didn't violate its management agreement, as Broadreach had alleged, according to a joint statement released by the companies. The panel ordered that Broadreach pay Four Seasons to terminate the contract." The resort is no longer a Four Seasons.Four Seasons continues to add more hotels and resorts to its portfolio, notably in China. It opened a new hotel in Hangzhou in 2010 and Guangzhou in 2012, and nine more properties in cities including Beijing and Shanghai to bring its hotels in China to 14. It will also open new hotels in India to add to its one hotel in Mumbai. In 2009, it was reported that they would add a hotel in the Lobanov-Rostovsky Residence of Saint Petersburg. In October 2012, Four Seasons opened a new Toronto property in Yorkville. At 259 rooms this "marked the renewal of an iconic Canadian brand in its hometown. It also heralded the entry of celebrity chef Daniel Boulud." This property also hosted the sale of its vaunted penthouse to entrepreneur Robert Österlund, the founder of Xacti, LLC and Inbox.com, for a Canadian record price of over $36M. This penthouse was designed by Isadore Sharp's personal designer, William Mockler, of Toronto's Drawing Room Architect, Inc.
Focus on exceptional quality and unparalleled service. Dedication to perfecting the guests’ travel experience. The four pillars: Quality, Service, Culture, and Brand.
Four Seasons does not own most of its properties; it operates them on behalf of real estate owners and developers. The contracts between Four Seasons and property owners typically permits the company to participate in the design of the property and run it with nearly total control over every aspect of the operation. Four Seasons generally earns 3 percent of the gross income and approximately 5 percent of profits from the properties it operates, and the property owners are required to additionally contribute money for chain-wide sales, marketing and reservations systems. Four Seasons hotels have larger staffs than competing chains, therefore they create separate reserve accounts to cover upkeep costs. While profit margins are relatively low, the reputation of the brand and the value of the hotel for sale as well as loan collateral generates developer interest. Four Seasons also produces a complimentary magazine for guests that is supported by advertising revenue. Four Seasons has a fractional ownership division, Four Seasons Residence Clubs.
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