The first SAS hotel was opened in Copenhagen in 1960. The hotel operations of the SAS airline was initially part of SAS catering, which was later renamed SAS Catering and Hotels. Re-organization in 1985 saw the creation of SAS International Hotels (SIH), a fully owned subsidiary of the SAS Group. Expansion of the hotel network was then a key objective, and in 1989, SAS bought 40 percent of Intercontinental Hotels and held its interest until selling in 1992.
In 1994, Brussels-based SIH concluded a marketing agreement with Radisson Hotels Worldwide, in which no equity exchange took place. The agreement actually placed SAS International Hotels in a new and strong position within the marketing, sales and distribution network of the US-based Carlson Companies, the parent company of Radisson. The American company, a major player in international travel and tourism, was founded by Curtis Carlson, a first generation Swedish-American. As a result of this arrangement, SIH became the sole franchisor for the Radisson brand in Europe, Middle East and Africa. On 1 October 2001, SAS International Hotels (SIH) was renamed Rezidor SAS Hospitality. The renaming of the parent company created the basis for further expansion with a variety of brands. The name Rezidor SAS is a distinctive word coinage suggesting the English "residence" and "door" and the French "or" (gold). The SAS addition rapidly provided the basis for global location in the travel industry. The vision of Rezidor SAS Hospitality was to become a leading company in the hospitality sector and offer a choice of top-quality hotel brands in a variety of market segments.
Another major step in this direction was taken in September 2002, when Kurt Ritter, President & CEO of Rezidor SAS Hospitality, signed a further strategic agreement with Carlson Hotels Worldwide. As a result, Rezidor also became a strong partner for the Park Inn, Country Inn and Regent brands in Europe, the Middle East and Africa. In June 2005, Rezidor SAS Hospitality completed the strategic agreement with US-based Carlson Hotels Worldwide, which resulted in an enhancement of their long-time franchise partnership into a shareholder agreement. Carlson Hotels acquired a 25 percent shareholding in Rezidor SAS from SAS Group in return for renegotiated commercial terms of the parties’ current Master Franchise Agreement. On November 28, 2006 Rezidor went public and changed its name into The Rezidor Hotel Group. The company is listed on the Stockholm Stock Exchange. Carlson Companies is the biggest share holder. Rezidor has signed a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.
Rezidor means a world of inovative hospitality.
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. Doing things differently from other companies in the hospitality sector is a key factor behind our success. We pride ourselves to be non-conformists and actively participate in driving change in our industry. Interacting with stakeholders is no exception to this, and communicating in non-traditional ways has become something of a tradition for us.
Understanding the operating environment and having the ability to adapt to new situations is always a prerequisite for success. Luckily for us our context is full of life - wonderful people, interesting challenges great ideas and exciting developments.
Yes I Can! Three little words - one all-powerful ethos: Yes I Can! sums up Rezidor's company culture, our service philosophy and our approach to hospitality. It is:
The driving force of our whole organisation
The engine that fuels our growth
The attitude that makes us go the extra mile for each individual guest and business partner - all day, every day.
The Rezidor Hotel Group‘s clearly defined and differentiated brands are designed to best respond to our guests' needs, featuring many special touches that can be trusted to turn every stay with Rezidor into a memorably positive experience.
- Regent Hotels & Resorts
LUXURY. Inspired destinations, flawless service. Discerning design standards calibrated to the needs of 21st century nomads and combining the best elements of East and West. The assurance that every Regent room, suite, restaurant, spa and events space chimes with the mood and rhythms of local culture. Always the best in the area, the very best in class. Wherever in the world you roam, Regent Hotels & Resorts offers opulent accommodation, bespoke services and an approach to aesthetics that will delight the most sophisticated traveller. Regent is the first and only international luxury brand ever to have all its managed hotels listed in the Condé Nast Traveler's Readers Choice Awards for 2011 – exceptional recognition an exceptional brand. Current family of timeless hotels in Beijing, Taipei, Singapore, Berlin and Turks & Caicos is soon to extend with the addition of five more exciting hotels and resorts in Phuket, Bali, Doha, Abu Dhabi and Kuala Lumpur.
- Hotel Missoni
LUXURY. Bold. Passionate. Fashionable. Uniquely Missoni. Founded on near-obsessive attention to detail. A lifestyle hotel brand of the same name of the famous designer: Hotel Missoni. The first, award winning Hotel Missoni launched in Edinburgh in late 2009, followed by Hotel Missoni Kuwait in 2010. More openings are planned in fashionable locations around the globe.
- Radisson Blu Hotels & Resorts
265 Hotels, 63.800 rooms - UPPERSCALE Hotels That Love To Say Yes! Radisson Blu Hotels & Resorts are first class, full service hotels combining stylish and contemporary approach to design with a culture of innovative thinking, developed to meet the very specific needs of the guests.
- Park Inn by Radisson Hotels
161 Hotels – 30.900 rooms - MIDSCAE –UPSCALE Hotels you can rely on! A fresh, energetic hotel brand that focuses on mastering the essentials of a great hotel experience. Contemporary lobbies, innovative room styles and restaurant spaces and flexible meeting facilities ensure a comfortable stay... every time.