An appointment with style and class for the Vranken-Pommery Maison at the Villa d’Este Concours d’Elegance
An appointment with elegance and class for Maison Vranken-Pommery at the Villa d’Este Concours d’Elegance sponsored by the BMW Group: a partnership that has been renewed for nine years to celebrate the most exclusive event in the world for the automotive sector, whose theme this year is dedicated to “Hollywood on the Lake”.
The charming location of the historic Grand Hotel Villa d’Este hosted the Concours d’Elegance in May. Ever since 1929 this event has been celebrating the history of transport and making it possible to offer a shrewd community of enthusiasts the highest level of period collecting and the most up-to-date concept cars at the same time.
Maison Vranken-Pommery has always been especially attentive to these masterpieces of the past, rare and unique items, works of valiant craftsmen just like its prized Champagne, which accompanied the most significant moments of the happening through tastings of excellent products dedicated to lovers of the Art de Bien Vivre.
During the opening aperitif, the toasts were led with Pommery Apanage Brut in magnum format, an assemblage that privileges Chardonnay and expresses elegance and freshness through an ample bouquet of aromas.
In Pommery Club Elegance overlooking the enchanting Lake Como, the special guest star was Royal Blue Sky, the new contemporary taste of Champagne served in large goblets filled with ice: a VIP Lounge dedicated to guests who want to relax and appreciate the thrills of a unique and exclusive landscape with the trendiest of Champagnes.
Another aperitif, this time in the magnificent grounds of Villa Erba, with another great label: in the flutes were Vintage Grand Cru Millesimé 2006, Pinot Noir and Chardonnay from the 7 finest Grands Crus in Côte des Blancs and Montagne de Reims: refinement and structure united in harmonious intensity.
An amusing tribute was reserved by Maison Pommery for all the ladies: Pop Pink which, like Pop Silver for the gentlemen, turns into in delicious and informal sips of freshness….to be enjoyed on the road.
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