Virtuoso

Established in 1951 with its headquarters in Fort Worth in the United States, Virtuoso is a network that brings together the leading professionals of high-end tourism. More than 330 agencies, nearly 8,000 travel consultants in 20 countries around the world, in North and South America, the Caribbean, Australia and New Zealand, in excess of 1,300 suppliers (hotels, cruise lines, international airlines and tour operators) specialized in the art of travel, and an annual turnover of more than 9 and a half billion dollars. These are the figures of this colossus of global tourism. Originally Allied Travel, becoming Allied Percival International and then Virtuoso in 2000, the network owes its success and expansion in the last twenty years to Matthew Upchurch, named by Leisure Travel News as one of the most influential travel managers in the world, who has managed to make it ever better at interpreting the demands of the market and offering its components the opportunity to be truly competitive in a constantly changing sector. On one hand, for independent travel agencies, becoming a Virtuoso means receiving support services in terms of sales, marketing and technology, training programmes and specialized accreditation. On the other hand, for the traveller, it means exclusive and personalized products for an all-round travel experience. Bonus advantages, travel packages, excursions, exclusive events on more than 450 departures per year for cruise lovers, special rates for air travellers, the most elegant hotels, resorts and wellness centres, and the most efficient and professional tour operators at your service. All this is the fruit of strategic alliances with the cream of high-end tourism, and is aimed at giving travellers the opportunity to “savour the world”, to make every sojourn away from home a magical moment; or rather, as the Virtuosi say, also in the columns of the blog, a waking dream. Speaking of dreams, Virtuoso is able to make even strange and unimagined dreams come true. Literally “out of this world”, its latest initiative Virgin Galactic is now in the advertising and booking stage. Perfect for those who have already toured the world and want to be one of the first to travel into space.