Marriott International’s original and nonconformist brand ‘W’’ is landing for the first time in Italy with a project called: W Rome.
Eclettico (the Lombardin22 Group’s brand focused on design for the hospitality and luxury residential sectors) is in charge of the building’s architectural design and renovation, coordinating an international team, interfacing with Marriot – managing the documentation so that it conforms to the chain’s standards – and also the design of the plant-engineering and acoustics and site supervision. The interior design will bear the hallmark of the New York-based firm Meyer Davis.
The hotel, located close to Via Veneto, will extend across 2 buildings of notable architectural quality dating back to the 19th century. The 2 buildings, which have 6 floors above ground, will be joined together by a central section acting as a new reception. The hotel will have 159 rooms and suites. Considerable importance will be given to the socialising spaces: W Living Room, a Lobby that will not just be a reception and transition place but also somewhere to be inhabited, two restaurants and over 120 square metres of event space, as well as a gym and spa. A rooftop bar on the top-floor terraces will round off the ‘W Experience’.
Building work is already underway; the Mock-up (or sample) Room will be ready by summer 2019. The hotel will open in 2021.
Marriot’s W brand stands out as the perfect embodiment of “rebel luxury” offering its customers a unique experience. The first W opened in New York in 1998. There are now over 50 W-branded hotels worldwide and that figure will reach 75 by 2020. W is continuing to expand in Europe, where it currently manages properties in Amsterdam, Barcelona, London, Paris, Verbier, St Petersburg and the Algarve, with others opening in Madrid, Ibiza, Prague and Budapest over the next few months. In addition to Rome, W Hotels will also land in Marbella and Edinburgh in 2021.